From Waste to Grace
For creating our basic T-Shirts we come up with a not basic approach. We pick up premium cotton fabrics in Turkey, that are leftovers from big productions, otherwise would go to waste and pollute environment, and turn them into elegant, ready to wear T-Shirts.
In order to minimise the waste we don’t use any labels, that are usually just getting cut by consumers. Furthermore, we apply a special skin safe ink, that doesn’t contain any harmful substances or acids. Hence, in time it will get a vintage look for more authentic design.
Like we all know, fashion is the second, after oil, dirtiest industry in the world. And fast-fashion is especially harmful for our planet. We try to re-establish the meaning of everyday luxury, vintage and basic designs. We invite you to discover our bold style.
NOT BASIC T-Shirts are designed and handcrafted in Switzerland.