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Sustainable Clothing

3R (Reduce - Reuse - Recycle) approach by picking up textile waste and turning it into elegant clothing.

Supreme Quality

Handcrafted in Switzerland with highest quality standards.

Ready to Wear

Only skin safe acid-free ink for logo and custom design stamps (free of choice).

From Waste to Grace

Be part of NOT BASIC sustainable community by sharing your style with hashtags #FROMWASTETOGRACE and #NOTBASICSTORE on Instagram and Facebook.

At NOT BASIC, we first think about the wellbeing of our planet. We use textile waste, an otherwise useless material, and produce sustainable clothing.

Make a Difference

10% (~5 EUR) from each T-Shirt sale gets donated on your behalf to Cancer Research Foundation of Switzerland (Stiftung Krebsforschung Schweiz)

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Why does it feel so comfortable?

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JOIN OUR STORY: @NOTBASICSTORE